Website Maintenance

“Don’t aspire to make a living, aspire to make a difference”

Denzel Washington

Maintenance Packages

Your website is the worldwide face of your business, and is a reflection of your corporate image. In order for a website to bring you results, it needs to look and perfrom at its’ best.

When considering what it takes to accomplish the best look and performance of your website, keep in mind a Website Checkup, a Website SEO Review, and regularly scheduled Website Maintenance.

These three services are provided as an all encompassing process to help your website to be the best it can be.

What is website maintenance?

There are many periodical tasks involved with website maintenance which can vary from website to website depending upon the type of website it is, and its contents. But, there are specific responsibilities your professional has that are very standard and important which includes installing updates for plugins and the CMS as presented, verifying the functionality of forms and links, website responsiveness, browser compatibility, webpage loading speed, and performing a regular backup, to name a few tasks.

Without the performance of regularly scheduled maintenance, your website could break and not function at all.

Why do I need website maintenance?

The whole point to having a website is to drive visitors to your business, hoping to convert them into paying customers.

Unmaintained websites will quickly become outdated in many areas; plugins and security features, for example. As a website continues to be neglected for weekly, monthly, quarterly, and annual maintenance, which should be performed by a professional, the chances of a website becoming unresponsive increases greatly; it will break.

In addition, an unmaintained website which functions poorly, will not do well in the search engine rankings. One of Googles missions is to provide the most accurate and up-to-date information available in their Search Engine Results Pages; SERPs.

Can I do my own website maintenance?

Website maintenance should be performed by a professional individual who has the technical knowledge and experience of working with the many components that a website is comprised of.

When a website malfunctions, knowing where to look to correct the situation is half of the battle, and fixing the problem is the other half.

Therefore, it is not recommended that anyone should attempt to perform the many intricacies involved with website maintenance, unless they have the experience and knowledge to do so.

Website Support Services

(items may or may not be in a maintenance package)

(not listed in any particular order)

Updates

  • WordPress
  • Plugins
  • PHP (WordPress scripting language)

Off-site backup

Verify functionality of forms

Check website loading speed

Google Analytics

  • Number of impressions
  • Number of web search clicks
  • Average SERPs position
  • Top search words/phrased website appeared on

Google Search Console

Bing Webmaster Tools

Multiple browser website layout verification

  • Google Chrome
  • Firefox
  • Safari

Annual update of copyright date

Annual cleanup out-dated blogs

Annual renewal of domain

Annual review to update website content

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