SEO Auditing

“Google only loves you when everyone else loves you first.”

What is a SEO audit?

A comprehensive SEO audit involves the performance of various individual audits to review every aspect of your website to identify its strengths and weaknesses, and any user experience issues.

The resulting information derived from an SEO audit is compiled and used to determine where your website is currently placed on the Search Engine Results Pages (SERPs), and can guide you in the direction necessary to formulate an SEO strategy.

Creating and implementing a quality SEO strategy will help boost your SERPs ranking and, in turn, improve the quality and quantity of visitors to your website.

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Why is it important to have a SEO audit?

1

The major search engines, such as Google and Bing, systematically update their algorithms to provide a better quality online search experience. As these updates occur, you need to be aware of them to be able to update your website as necessary.

2

Having an SEO audit is a good way to discover outdated content. The search engines rely on fresh, current, accurate data to provide the best information they can to the online community. By having outdated content, your site will not be ranked very well, and people will cease to visit your website.

3

Site errors are a hazard of having a website. Things occur such as having broken links. Errors on your website creates an unfriendly experience for your visitors, which will cause them to not return. The website audit process is inherently designed to discover these errors.

COMPETITIVE AUDIT

An analysis of the competitors in your industries online presence to ascertain and possibly implement what they are doing more of or differently, in comparison to yourself, that is attracking their online traffic.

CONTENT AUDIT

A content audit will analyze and scrutinize all of the content of your online presence to learn how much of your content is accurate, is consistent and is specifically relevant to your brand.

LINK AUDIT

A link audit is the process of validating every link on your website, internal page to page links, external links and backlinks. The overall purpose for a link audit is to optimize your link structure.

This facet of a website audit will provide you with information on how your social media platforms are integrated with your website and how they are positively and/or negatively impacting your brand.

STRUCTURAL AUDIT

A structural audit begins by tracking, recordiing and experiencing your website the way your visitors do. In this way, you will be able to understand and reconfigure, if necessary, things such as site navigation, image optimization, alt tags and image titles to create the best visitor experience you can.