GRAPHIC DESIGN…what is it?

As defined by the New York Institute of Art and Design, “Graphic design is the art of creating visual content as a way of communicating messages to an audience.”

Designed & created by Chyrl Graham

Marketing Design

If your marketing materials were presented to potential customers today, would the design express the value you are offering?

Marketing design is about communicating and promoting a brand’s products or services in an aesthetic way, while maintaining your company’s visual identity and following your brand guidelines.

We focus on the message you want portrayed in order for you to sell your products or services by using a variety of typography, color and visual identity design to create the marketing tools you need to convert your visitors to paying customers.

Visual Identity Design

A well put together visual identity design should be complimentary to your brand to help it communicate who you are.

Visual identity design is the visual element of brand identity that acts as the face of your brand to communicate its intangible qualities.

The top four elements, which are essential for any quality visual identity design, are as follows:

• LOGO – a visual mark that reflects what your business does and who you are, and which should be memorable to the minds of those who see it.

• COLOR – gives strength and cohesiveness to your brand, and should characterize your company values and your brand personality

• TYPOGRAPHY – the style or appearance of text, but can also be referred to as the art of working with text: typefaces, point sizes, line lengths, letter spacing, line spacing, etc. Typography is influenced by the shape and style of your logo which presents an overall comprehensive and cohesive look.

• HIERARCHY – involves creating, organizing and prioitizing your content creating an effective flow to direct a viewer’s eye to the most essential information on a page.

Brochure

Brochure and banner designed and created by Menay Wilde