Do You Know?

“The role of the designer is that of a good, thoughtful host anticipating the needs of the guests.” Charles Eames

How do I decide on a domain name…do you know?

Just as you, as an individual, have a specific name that is identifying, in order for your website to be found on the internet, it too must have a specific identifying unique name; a domain name.

When choosing a domain name, choose one that describes what your website is about and also reflects your company or business name.

You want your domain name to be easy to spell, easy to say and easy to remember. A domain name that can be spelled several ways can make it hard to find your website. “There for you” is a good example. How many ways can you spell it?

What is a search engine…do you know?

A Search Engine is a service where a user can input various Keywords or Key Phrases to search for information by way of the World Wide Web.

The result of a search displays SERPs (search engine result pages) which may list websites, videos, images and other online data specifically associated with the original Keywords and/or Key Phrases entered.

A few of the more popular Search Engines are Google, Yahoo! and Bing, with Google being the most popular.

What do the three letters after the period in a domain name stand for…do you know?

Those letters are called “Top-Level Domain’s”, or TLDs for short. They help identify something about the website associated with it, such as its purpose, the type of business, or its physical location.

In general, there are three types: gTLDs, which are generic and can be used by anyone, unless otherwise stipulated. An example of a gTLD would be ‘.com’. sTLDs identify specific groups, like ‘.gov’ for the government, and ccTLDs represents specific countries; ‘.ca’ for Canada, for example.

What is SEO?

SEO stands for Search Engine Optimization. It refers to various techniques that are used to help increase the quality of websites, and the quantity of visitors to your website via natural search engine results; it helps your website rank higher in SERPS, Search Engine Results Pages.

Why should a professional perform website maintenance?

There are many tasks that are needed to be performed on a periodical bases which requires indepth knowledge of how websites are structured. Here are a few examples:

What is Bandwidth?

Bandwidth is the amount of data that can be transmitted over a specific connection in a fixed amount of time. For digital devices, it’s usually expressed in bits or bytes per second (bps). Bandwidth, regarding websites, is the amount of data you transfer to and from your web server per month, to include uploads, downloads, as well as the number of visitors to your websites and the number of pages they visit. The more activity that occurs at one time, the more bandwidth is used.

Can bandwidth really be unlimited?

Actually…No. Unlimited bandwidth is when a hosting company states that they do not place a monthly cap on the amount of data that is allowed to pass to and from your website. Even in this case, your hosting company may contact you about the amount of bandwidth used if they feel that you have exceeded what they would consider normal usage for your type of website; an online store versus an informational website, for example.

How much bandwidth do I need?

To figure out how much bandwidth you need, consider the following example:

50kb average page size, 20,000 estimated visitors per month, 5 estimated pages view per visitor.

(50 x 20,000 x 5 =5,000,000kb) which translates into 5GB of bandwidth needed.

There are programs available on the internet that can help you find out what your average page size to be used to help you with this calculation.

What are SERPs?

SERPs, Search Engine Results Pages, are a listing of web pages, which can also be a page with a listing of videos, provided by search engines, such as Google, when a user enters a query online using a keyword or keyphrase.

What is a keyword and a key phrase?.

Keywords and Key Phrases are specific words and/or phrases entered into the address bar of the search engine to find information associated with those words and/or phrases.

They are also used on webpages to best describe its content. They are the search term(s) that you most want your post or page to rank for.

What is website hosting?

Website hosting is a service provided by hosting companies that allow you to rent space on the internet on the hosting companies servers, which are very large computers that deliver many kinds of information to users or client machines; a users computer that is connected to a network, and accesses other servers.

What is shared website hosting?

Shared Hosting is when websites are on a shared space provided by a hosting company. There could potentially be thousands of websites sharing one large space on an individual server provided by a hosting company. The advantage to shared hosting is this option is usually less expensive than other types of hosting; Dedicated Server Hosting, Cloud Web Hosting or VPS. Because the space is shared, there is the potential for a website to operate slowly because of the high traffic demand of another website on the same shared server tying up the shared resources such as bandwidth and storage.

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